Comfort, Privacy & Mutual Value: Just How Siren is Humanizing Internet Dating

The brief Version: Socially advanced Siren is actually transforming the matchmaking software space along with its inclusive mindset, relatable concern during the day, and customizable confidentiality features. On Siren, its exactly about hooking up you with great men and women through authentic talk — not addicting and mindless swiping. To that particular end, they’ve developed a fun and safe atmosphere where you are able to be your genuine self and allow passionate biochemistry with a match unfold in a organic means — similar to it can happen in person.


And their smooth connects, enjoyable features, and hand-held platforms, internet dating apps have revolutionized the way people date. And even though it appears much less difficult than ever before to get to know a person special, the acts of swiping and preference or loathing people according to photographs has actually nearly generated dating a casino game — and developed a disconnect one of the folks playing it.

If you would you like to incorporate the convenience of an internet dating application in addition to sense of linking with some body in actual life, absolutely Siren — a distinctive internet based program that gets rid of the “shopping for people” design many other dating apps have actually adopted.

Compliment of their concern throughout the day matching program, Siren creates the framework for speaking about appealing subjects (like container list things and philosophical questions) and pairs men and women through those authentic and enjoyable conversations. In this manner, true characters may be revealed normally — exactly as they will in-person.

For lots more from the motivation behind Siren, the unique characteristics, and the women-led team behind the app, we spoke with Co-Founder and President Susie Lee.

A Pro-People Perspective: Siren Was Created With every person in Mind

Siren had been started by two females with a feminist perspective — Susie and her Co-Founder/COO/CMO Katrina Hess — who both desired an internet dating app that was made up of common admiration, confidentiality, and convenience as leading concerns.

Having gone through some awful relationship encounters via some other dating apps, Susie and Katrina saw these people weren’t really built with women and their particular desires and needs at heart. As well as the unfavorable character of swiping kept and directly on folks was demeaning and don’t help form high quality connections, specifically for females.

“i simply felt this immediate feeling that, as a female, I was objectified. The swipe-to-reject style did not work for me,” Susie said. “we seemed back regarding relationships I got prior to, and I also never ever came across individuals through these types of strategies.”

Despite the fact that they’d never ever developed a matchmaking application, Susie and Katrina understood they may generate one that had not been just female-friendly, but fun and compassionate toward everyone else.

They got their own time looking into the tech room and obtaining feedback from buddies and professionals before and during development. In addition they dismissed people who stated males would not utilize a dating application which was focused on females and offered them advanced confidentiality options.

Siren premiered in 2014, and soon it was not just Susie’s and Katrina’s friends who were utilizing Siren. It was friends of buddies and full complete strangers — including men — have been making use of the app and showing appreciation for it. Keyword spread and Siren was a number one, comprehensive internet dating app since.

And although Siren is pro-women, there is not an anti-men ambiance to it whatsoever. It really is evidence that a matchmaking software designed by ladies for women can successfully benefit all of them and for guys.

Secure & friendly Atmosphere Sets an optimistic Tone for the Community

The individuals at Siren will always be really defensive of the members, and, just like the designers, they realized they could set a positive tone for the entire neighborhood by putting safety precautions set up and producing an inviting environment.

During additional matchmaking programs folks might encounter harassment or catfishing, that’s not ever been the outcome for the people on Siren, and the step of this Siren staff is why regarding.

“Since we launched, we’ve had zero research of bothering messages,” Susie said. “Authenticity and other people being able to feel just like you will find real individuals on the other hand is absolutely vital that you you. We were actually careful about developing town with a particular type reputation.”

Susie added that she and her staff think people are basically good which if they’re provided a safe, friendly environment, they will be type and honest with one another.

“we could offer you these icebreakers that methods to end up being more vulnerable and a bit more genuine, and that’s just how people can hook up,” she said.

Siren’s Mantra: “generate Strangers much less Strange every single Other”

making use of social media marketing the majority of us utilize, like myspace, the text has already been integrated with the folks we stick to and who stick to all of us, thus interacting is actually comfortable and easy. Siren’s conversation-style system replicates that for online dating sites, working out for you begin those interactions without any awkwardness.

“When you’re coping with a complete stranger during the internet dating area, there’s lots of reservation about how exactly a lot you trust this person, specially because some web sites are really complex and also have plenty of phony profiles,” Susie said. “My motto that I always inform my team, and’ve actually embodied this, is always to help ‘make strangers much less odd to one another.'”

On-Site & Off-Site Benefits write a Well-Rounded matchmaking Experience

With their unique coordinating element, high-quality security system, and special events, Siren gives singles an unique, secure, and well-rounded matchmaking experience from start to finish.

Get acquainted with Matches in an original Way With Siren’s concern associated with Day

While Siren possesses the classic features of online dating sites (such as texting and blocking features), their unique Question during the day could be the feature that renders all of them stand out from different dating applications the absolute most.

With fun concerns like “should you decide might have access to a billboard, what can you would like it to say?” you’re able to end up being yourself and get to understand someone on an even more real degree. You can even find fits predicated on their own answers to those questions and by your recommended conditions like age, sex, and place.

Along with this standard of communication, you do not want to increase qualities like your income or looks to sound more appealing to others.

Different Photo Settings Helps Eliminate Superficiality

Siren actually features an original method of photos. You have the solution to keep your photographs blurred and just visible to your associations, you can also keep your own photographs noticeable to every person.

“To make it comfy and safe for people to manage to browse their expert and exclusive resides, we enable everyone else to control their unique photograph exposure,” Susie said.

Unlike the average dating app, people can’t deliver one another images, which was intentional when Susie and Katrina created the app. She said this promotes members giving one another their unique cell phone numbers and move the connection traditional — and protects individuals from getting undesirable photos.

And no matter which picture alternative you choose, the great thing is Siren’s Question during the day — and members’ answers — lets you get in touch with men and women on a much deeper amount than simply looks.

Properly relate with other people courtesy Siren’s confidentiality Controls

Another big element of Siren is actually protection, especially in regards to stopping fraudsters. Everyone else exactly who subscribes must input their particular phone number and go into the activation code they obtain via book, which ensures everyone isn’t producing several accounts.

People may also stop and report to the Siren team various other people who will be behaving wrongly or mistreating the application’s conditions and terms.

Discounted Activities enable you to get Offline & Give You brand-new Date Ideas

Besides producing a comfy and secure online location for individuals end up being whom they are really and providing them with an original option to begin discussions, Siren can using next thing by holding offsite events. Susie said these could end up being an excellent replacement for the usual coffee time, that may frequently become sensation like a business meeting or appointment.

“I think meeting in this way provides a lot more meaningful link. We’re pairing up with regional companies and organizations to give our users incentives and discounts to spots like galleries, lectures, and movie celebrations,” she stated.

Actually individuals who have already discovered someone on Siren stick around for any occasions since they’ve become a part of that neighborhood now and will easily find brand new big date tips. While these activities are only becoming held in Seattle, Siren features intentions to expand to many other towns and cities soon.

A varied User Base Reflects a Diverse Team

Besides Susie and Katrina (a.k.a. Mama Hess for her defensive character), the Siren team comprises of CTO David Golightly and additionally expert advisors including Lisa Stone (Co-Founder of weblogHer) and Gayle Karen teenage (CTCO at Wikimedia).

While they all manage important areas of the business (from advertising and marketing to support service to graphics to development), additionally they set consumers 1st no matter the task available.

With an application manufactured by two women of color — excessively unusual during the technology sector — Susie and Katrina planned to entice a user base that is in the same way varied while the organization is actually.

Siren’s user base isn’t really just like your common dating app market — which has a tendency to predominantly be heterosexual men, younger singles, and other people interested in hookups. The sex proportion on Siren leans slightly much more female (55% to 45%), and a majority of members tend to be over 30 and looking for a meaningful time or relationship.

“We’re gearing more mature, and I also think it’s been fantastic for people,” Susie stated.

Just what Siren additionally does very well is actually include various types of folks, specifically those when you look at the LGBTQ neighborhood. A new element of Siren that has been particularly important on the team is actually a “non-binary” gender choice for individuals when they fill out their own profile.

Susie along with her group realize that gender and sexuality are not set in rock for many people, although terms and conditions like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” can be helpful, capable be also limiting.

“we need to support you in finding the person you are searching for, but you do not need to declare or place yourself in a package,” Susie mentioned. “That sex fluidity is important for us to accept.”

Final Thoughts

Whether we’re making reference to their particular invention, inclusion, or realness, Siren is taking the online dating application space one step further from every direction.

And even though they will add more useful characteristics and expand the get to regarding events in the near future, the long-lasting focus will continue to be constructing dependable connections employing members and standing to the people whom make an effort to ruin the experience for everyone.

“When you need to end up being an arsehole, there are plenty of places to get it done, but don’t do it here,” Susie mentioned. “As we size, we wish to keep this notion that reputation and count on issue, and it’s the loyal purpose to operate for the area day-after-day. Our company is right here trying to give men and women a fighting chance to reduce loneliness and discover a proper physical hookup.”